For many businesses data is one of the most valuable resources they have. But over time that important commodity can become out-dated and unreliable. Maintaining data within Customer Relationship Management (CRM) systems and ensuring that it is complete, valid and consistent is usually expensive, time consuming, repetitive and assumes you know what you are looking for. Our software, Groupit, is capable of finding discrepancies through a complex analysis of similar matches rather than simply identifying exact matches.